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For a lot of people a typical day would not be complete without their cellular or mobile phones. It can be said that the average person could not leave his or her home without his or her phone with him or her. With the need to be connected and the reliance of society to technology nowadays the mobile phone is the ultimate irony.

There is absolutely no one today who does not have access to telephone even if the person in question does not have a phone to his or herself, at least they must have someone who does. Telecommunication is now an important aspect of our lives today. The world has become a global village because you can now communicate with your loved ones all over the world just by pressing some buttons on your mobile phone.

Information nowadays travel fast and if you want to send a massage, sometimes all it takes is a few clicks of a button. The world of advertising has also become much more dynamic, being dependent on communication.

With the explosion of cellular phone penetration in the last decade or two, whole markets and ways to reach them have opened up. Mobile marketing campaigns, whether stand-alone or as components of a larger marketing strategy, have made use of this very large demographic and the relative ease in reaching them to increase the promotion and exposure of products and services.

Do you want to read a full review of the features that the HTC Desire comes with? Here is a review that you must read if you are interested in owning this mobile phone.