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New mobile phone technology has emerged and has taken the world by storm. Mobile phones are not just for calling or sending a short message to your family, friends and colleagues, but it is now used for a myriad of other purposes. Smart phones are created to take multitasking to a whole new level, and it seems like calling and sending messages using your mobile phone are just a small part of what they can actually do.

Even if you have the best product and service the marketplace has the opportunity of having, there is the tendency that no prospective clients will become aware of it if you fail to apply the most effective marketing approach to your business. You should be able to pick that marketing approach that will work wonders on your business.

For business owners, obtaining an effective marketing approach and applying it to the operations of their business is a very viable step towards success. An effective approach towards marketing allows every business owner to gain profitability which is the common measure of success for them.

Because of the continuous changes in the trends in our society, especially in the technological field, the method of marketing tends to become more advanced as well. The use of mobile phones for the purpose of advertising and promoting a business is among the many of the vast improvements in the field of business today.

Mobile text messaging has been the mode of communication of choice for various reasons. Besides the most common reason is that it is cheaper than making a call, there are words that have to be exchanged but does not really merit a call like “I am waiting in the mall”.